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Article: Software for emerging markets

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Software for emerging markets

Contents


Definition of topic software for emerging markets

This article describes different software businesses in emerging markets.

For a more general article about intellectual property rights go to [Intellectual property rights in emerging markets]

Types of Software for emerging markets

Customized software for emerging markets

  • OLPC
  • Cut down versions of "real products" for cheaper
    • Drives users to piracy because pirated full versions can be obtained with same price. [1]

Alibaba Outsourcing/Offshoring Services

Relevance to software business

Companies can't just sell their standardized products with cheaper price tag, they also have to take in to account the fact that the consumers in the different markets have different needs and might have different opinions about the products.[2]


Example of the phenomena

Theoretical approaches

Currently interesting research questions

Links to related articles

Article: Software idustry in emerging markets

Article: Outsourcing and offshoring

Article: Positioning in emerging markets

Article: Intellectual property rights in emerging markets

See also

References

  1. ↑ Cosovanu, Catalin, Piracy, Price Discrimination and Development: The Software Sector in Eastern Europe and Other Emerging Markets. American Intellectual Property Law Association Quarterly Journal, Vol. 31, Number 2, Page 165, Spring 2003 Available at SSRN: http://ssrn.com/abstract=497902
  2. ↑ Dawar, N. & Frost, T. (1999). Competing with giants: survival strategies for local companies in emerging markets. Harvard Business Review, 77(2), 119–130
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