From Software Business Community

Product Strategy for High Technology Companies

Authors

Michael E. McGrath

Summary

"One of the key determinants of success for today's high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age."

Relationship to software business

Citation

Michael E. McGrath, Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed,378 pages,McGraw-Hill, 2000.

Links

http://doi.contentdirections.com/mr/mgh.jsp?doi=10.1036/0071362460